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FIBO launch for the MuJo concept

FIBO 2012 will see the launch of MuJo, a new range of exercise machines set to challenge perceptions of resistance and strength training by enabling users to match everyday movements using selectorised fitness equipment.

MuJo - Mu[ltiple] Jo[int] selectorised fitness equipment - uses moving axis CAM technology to train a range of joints in a single exercise, replicating natural body movements. Developed to complement conventional strength training equipment in gyms and health clubs, the patent-pending technology allows users to train bi-articular muscles and multi-axial joints through exercises that mimic everyday movements such as running, kicking and throwing.

Explaining, Douglas Higgins, inventor and co-founder of MuJo Mechanics, said: "?Muscles are best exercised over their full range of motion and many important muscles cannot be fully exercised by moving a single joint in just one direction. "MuJo equipment has been designed by taking existing technology and developing it to replicate real actions and combined movements.

"So, for example, when you run, your hamstring shortens extending the hip and bending the knee at the same time; the MuJo system allows you to replicate both actions at once." MuJo is launching its first six products at FIBO, with three machines - the MuJo Bicep, MuJo External Shoulder and MuJo Hamstring - available to view and test in a special 'MuJo Zone'.

Image: the MuJo Bicep Curl

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Company Details
MuJo Fitness
The first range of gym exercises to match everyday movements using selectorised fitness equipment.
Address
MuJo Mechanics Ltd, Titan Works, Stourbridge, West Midlands DY8 4LR
Telephone
+44 (0)20 7112 9375
FIBO 2012 will see the launch of MuJo, a new range of exercise machines which enables users to replicate everyday movements using selectorised fitness equipment.
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