Prepare to be immersed in an epic Avengers battle at IMG Worlds of Adventure in Dubai. Falcon's Creative Group is providing designs and media for the 'Avengers: Battle of Ultron' attraction at the new theme park, which blends stereoscopic 3D media with an elaborate physical environment and special effects in a bid to bring the Marvel Universe to life.

"We are looking forward to guests enjoying our designs and media at this one-of-a-kind attraction,” said Falcon's Creative Group president and chief creative officer, Cecil Magpuri. “It has been a rewarding process to work with the Ilyas and Mustafa Galadari Group and IP providers such as Marvel.”

Falcon's Creative Group is also working on a number of other guest experiences at IMG Worlds of Adventure, which is due to open later this year.

The indoor theme park consists of four themed zones: Marvel, Cartoon Network, Lost Valley - Dinosaur Adventure and IMG Boulevard. The park has been master planned by Falcon's Treehouse – part of Falcon’s Creative Group – including multiple themed retail and food and beverage establishments.