First Artist and Complete Leisure form corporate hospitality LLP

First Artist Corporation, an international sport and entertainment representation and event management company, and The Complete Leisure Group, chaired by Lord Coe, have jointly formed Sports Events LLP.

Sports Events will concentrate on generating event-staging and corporate hospitality-related revenues for the two companies and will be owned on a 50/50 basis by Complete Leisure and The Finishing Touch, First Artists’ corporate events subsidiary.

Jon Smith, chief executive at First Artist, said: “We see the venture benefiting our businesses on two levels. Firstly, it will introduce revenues directly into First Artist’s recently acquired events management company, The Finishing Touch.

“Secondly, it forms part of the company’s ongoing strategy to broaden its base into the wider sports-related events market.”

The Complete Leisure’s chief executive, Tim Howland, added: “We see this agreement as an important building block in the development of our events management activity.” Details: www.firstartist.com