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Fitness fx plans to take on Europe
Fitness fx is taking its brand of exercise classes to Europe this year, starting with a national rollout in France.
The company is working with Le Reseau de la Forme, the body representing independent fitness operators in France, Belgium and Switzerland, to take the pre-choreographed classes to French-speaking Europe and Canada.
It has developed a business plan and has already selected a distributor in France with a view to having a presence in 200 clubs in the country by the end of the year.
This marks the first foray into Europe for the company, which has also been approached by companies in Iceland, where it plans to launch at the end of 2006.
This will be followed by a planned entry into French-speaking Belgium, Switzerland and Canada in 2007.
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