Former National boss condemns profiteering in Theatreland
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Former National boss condemns profiteering in Theatreland

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Sir Richard Eyre, former director of the National Theatre, has blamed over-priced tickets and archaic buildings for the decline in visits to both West End and regional theatres. Speaking at the Theatre 2001 conference in London, Eyre said that the profiteering of theatre operators had led to general unenthusiasm in theatre, especially among young people, and called for subsidies to slash ticket prices: If we believe it's acceptable to subsidise Covent Garden so that a £300 seat is made 'accessible' at £75, let's provide tickets to the theatre for a maximum of £10. Let's make theatre-going as 'accessible' as cinema-going, which is cheap merely by virtue of the reproducibility of the film. Eyre, who was director of the National Theatre for 10 years, spoke at the conference organised by the Society of London Theatre Theatrical Management Association and the Independent Theatre Council to tackle the crisis affecting theatre numbers. Culture Secretary, Chris Smith also addressed the conference, telling the theatre world to make itself more accessible to younger audiences to ensure its future.

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Sir Richard Eyre, former director of the National Theatre, has blamed over-priced tickets and archaic buildings for the decline in visits to both West End and regional theatres.
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