Fox Kalomaski wins FIA campaign

Leisure and travel marketing agency, Fox Kalomaski, has won the contract to create the Fitness Industry Association’s (FIA) 2004 Commit to Get Fit campaign.

The campaign was designed to help government health policy succeed by encouraging the public to take physical activity through the FIA’s fitness clubs while providing an incentive for new members to join the FIA.

The central creative platform to Fox Kalomaski’s marketing campaign will be ‘A step in the right direction’ which, according to FIA campaign manager, Abigail Harris, is “a very positive message with the right feel and simplicity to move us on from previous campaigns.”

The ‘A step in the right direction’ theme will now appear in a wide range of recruitment and promotional materials for FIA health clubs nationwide.