George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.

Martin has been involved with Meow Wolf for more than a decade, helping to secure a former bowling alley in which the multidimensional House of Eternal Return is based. Opened in 2016, the venture has attracted more than 1.5 million visitors since opening.

Vince Kadlubek, CEO at Meow Wolf, said the attraction "wouldn't be what it is today without George's generous support", adding: "He took a chance on us and gave our artists the platform they needed to create the House of Eternal Return. It's an honour to have him as part of our team and we can't wait to see what he can help us accomplish as chief world builder."

Martin himself said the idea from Meow Wolf captured his curiosity: "They really sparked my interest and their vision pushed all my buttons – a sci-fi world spanning multiple universes. They delivered something we've never seen before."

Meow Wolf said that Martin's "unparalleled storytelling skills" will help to build narrative and "mind-bending ideas" that will deliver ambitious immersive installations.

In addition to the Santa Fe attraction, Meow Wolf created Kaleidoscape, an interactive art-themed ride and attraction at Denver's Elitch Gardens theme and water park. It has announced plans to open a permanent installation in Denver as well as further venues in Las Vegas and Washington DC in 2020.