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Gold's seeks UK franchisees
Following its launch last year, Gold’s Gym is seeking franchisees for the second wave of its UK rollout.
Sites are due to open in London, Birmingham, Manchester, Liverpool, Kent, Leicester and the Home Counties in 2006 after seven franchisees were chosen to launch the Gold's Gym franchise in the UK.
Gold's Gym is being developed in the UK directly via individual owner-operators, which typically outperform company-owned chains, said Luis Campalans, managing director of international franchising at Gold’s Gym.
“The UK is the second largest fitness market in the world and the trendsetter for Europe,” said Campalans. “It is also the only international market we are developing on a direct franchise basis as opposed to via a master franchisor. We depend on our franchisees to bring their local market knowledge.”
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