Google enters fitness tracker market – buys FitBit for US$2.1bn
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Armathwaite Hall Hotel & Spa
Competitive
Keswick, UK
star job
Shropshire Council
£25,481
SpArC Bishops Castle Leisure Centre, Shropshire
énergie group
£8.91 per hour
Bow, London, UK
LeisureForce
IRO £3,500+ per month
East Coast of Saudi Arabia
star job
Tonbridge School
£30,000 - £32,000
Tonbridge, UK

Google enters fitness tracker market – buys FitBit for US$2.1bn

Job opportunities
Oxley Sports Centre
Competitive
location: Sherborne, UK
more jobs
FitBit has been a true pioneer in the industry and has created engaging products
– Rick Osterloh

Google has revealed plans to acquire wearable company Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn).

The sale, which is expected to be finalised in early 2020, was announced in a blog post by Rick Osterloh, Google's senior vice president of devices and services.

"We believe technology is at its best when it can fade into the background, assisting you throughout your day whenever you need it," Osterloh said.

"Wearable devices, like smartwatches and fitness trackers, do just that – you can easily see where your next meeting is with just a glance of an eye or monitor your daily activity right from your wrist."

The announcement brings to end years of speculation over Google's rumoured plans to enter the wearables and fitness market.

In August 2018, A number of unconfirmed reports suggested that the tech giant was working on an artificial intelligence-based fitness and wellbeing coach.

Then, in January 2019, Google bought a bulk of intellectual property from watchmaker Fossil, pouring fuel on rumours that it is working on a flagship smartwatch product.

According to Osterloh, the acquisition of FitBit is a culmination of those plans – and will pave the way for Google-branded goods onto the market.

"Over the years, we've made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market," he said.

"Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.

"By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.

"Google aspires to create tools that help people enhance their knowledge, success, health and happiness. This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives."

He added that while FitBit would be owned by Google, personal data gathered via FitBit wouldn't be used for advertising purposes – which forms the bulk of Google's revenue.

"Privacy and security are paramount," Osterloh said.

"When you use our products, you’re trusting Google with your information.

"We understand this is a big responsibility and we work hard to protect your information, put you in control and give you transparency about your data.

"Similar to our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone.

"Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data."

In a separate statement, James Park, co-founder and CEO of Fitbit, said: "Google is an ideal partner to advance our mission.

"With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead."

Sign up for FREE ezines & magazines
Google has revealed plans to acquire wearable company Fitbit in a deal worth US$2.1bn (€1.88bn, £1.62bn).
SAR,HAF,FIT,IND,PTS,TEC
imagesX/THUMB343551_858609_996242.jpg

More News

1 - 15 of 43,263
11 May 2021
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short illness. Spaticchia was also chair of the recently-launched Empowered Brands ... More
09 May 2021
A new themed attraction, based on the popular I'm a Celebrity...Get Me Out of Here! TV show, is set to open in the UK this ... More
05 May 2021
A new pioneering approach looks to help cancer patients prepare for and respond to treatment by offering them a combination of exercise, nutrition and psychological ... More
05 May 2021
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking a deal with the US Consumer Product Safety Commission (CPSC). ... More
05 May 2021
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns. Speaking ... More
04 May 2021
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, with Welsh facilities welcoming exercisers from today (4 May). While ... More
FreeMotion Fitness
FreeMotion Fitness
04 May 2021
It's time to refocus on the changing needs of older adults, according to a new initiative from The International Council on Active Aging (ICAA). Colin ... More
01 May 2021
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his role as CEO to become chair of the business, with ... More
30 Apr 2021
Sport England has reported a drop of 710,000 in the number of people classed as active in England during 2020. In total, more than a ... More
29 Apr 2021
Independent gyms in the UK have fared better during the pandemic than larger corporate operators in holding on to their members, according to new research. ... More
29 Apr 2021
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will ... More
28 Apr 2021
Fitness and health are priority areas of expenditure for consumers in six key nations around the world, according to a new report by McKinsey. The ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
28 Apr 2021
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of exercise. That's the finding of a new study, which found ... More
28 Apr 2021
Sport England has teamed up with Youth Sport Trust to develop a new online resource designed to help more children become physically active. Called Active ... More
28 Apr 2021
Rowbots, the boutique fitness brand co-founded by star footballer Gareth Bale, has revealed plans to open its second London studio. Set to open on 17 ... More
1 - 15 of 43,263
Active IQ
Active IQ