ESP Leisure software was introduced at the Aqua Sana spa at Center Parcs Woburn Forest to provide an online booking service for guests. Kerry Fenton-Kent, group Aqua Sana manager, says guest demand fully drives rotas, where historically at the company’s spas it was the other way around, with all bookings being made via a Contact Centre or at the village.

The result is reduced queues on arrival at the Aqua Sana booking desk while the software also gives the guest the convenience of planning their own itinerary. Day-to-day management of therapy columns has also become even more efficient, according to Fenton-Kent.

The ESP software was already in use at Center Parcs villages in other areas such as leisure booking and cycle centres, so installing it at the Aqua Sana spas meant using one leisure system across the board and receiving one suite of reports.

“The system is effective visually and easy to navigate. It is easy to search availability and provides the ability to manage retail stock and rota management of therapists,” she says. “We have a good relationship with ESP and continue to work with them developing the system.”