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HMV to launch new cinema concept
Music retailer HMV has unveiled plans to launch a new cinema concept later this year in partnership with film distributor and operator of the Curzon Cinema chain, Curzon Artificial Eye (CAE).
It is expected that the hmvcurzon concept, which is set to be piloted at a HMV store in Wimbledon, South London, in the autumn, will offer more than 200 seats across three screens and will be situated on the store's unused second floor. The cinema will feature a café-bar and a merchandise area, and will be equipped with the latest digital film technology, increasing the available seating capacity. A dedicated entrance will enable film-goers to access the cinema outside of the store's normal trading hours.
HMV hopes to be able to roll-out the hmvcurzon concept to more locations across the country, although expansion plans will depend upon the success of the Wimbledon venture. The cinema venture also follows HMV's deal with live music venue operator MAMA Group. Simon Fox, chief executive of the HMV Group, said: "Millions of film fans visit HMV's high street stores each year, making them an ideal destination for this new type of cinema experience.
"This exciting partnership with Curzon Artificial Eye complements our recent joint venture for live music, and further demonstrates our commitment to getting our customers closer to the film and entertainment content they love." CAE chief executive, Phillip Knatchbull, added: "hmvcurzon will expand the cinema experience beyond just film programming by interacting and reacting to our customers' interests and desires, providing them with a wide range of film and entertainment in an intimate and high-quality environment."
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