Hospitality intelligence firm HVS and spa and wellness consultancy Mackman ES have formed an alliance in the US to provide spa-and-wellness valuation, feasibility and strategic planning.

The move allows HVS divisions worldwide to tap into Mackman’s expertise as needed, said HVS Americas president Rod Clough.

“This relationship also fosters an inclusive understanding of spa and wellness through industry insight, with an emphasis on the significance of wellness in hospitality and its future value and growth,” said Clough.

Mia Mackman, founder and principal of Mackman ES, has also been named director of spa and wellness consulting, to lead the consulting engagements for HVS that require in-depth wellness expertise.

“We’re excited to back the expanding hospitality and spa-and-wellness landscape together, with a view on the future of hospitality, investments and growth,” said Mackman.

“The evolution we have seen in recent years makes this a well-timed advantage for HVS clients seeking to succeed in this unique and transforming space.”

HVS has a team of more than 300 people located in over 50 offices throughout the world who specialise in all types of hospitality assets.