Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.

Now open to the public, the entrance atrium area showcases HYPERVSN’s largest-ever 30ft by 50ft holographic display wall alongside real-life humanoid robots that greet you on arrival, a 360-degree avatar capture and a beam-forming sound display.

“We believe this is the world’s largest holographic technology project to date. Experiences of this size won’t just stop attendees in their tracks, but lead to unforgettable moments from the first interaction”, said HYPERVSN’s CEO, Kiryl Chykeyuk.

The ambitious 50ft-high installation project included 420 individual SmartV HYPERVSN displays fixed to a secure rack that hangs from the atrium wall. These displays are then connected and synchronised with the HYPERVSN SmartV system to form one cohesive 2D or 3D HD holographic visual image in immaculate detail.

“Expectations among the Las Vegas crowd are immense, with the race to impress with bigger and better spectacles down the strip. The HYPERVSN SmartV Wall at the MSG Sphere is a beautiful piece of a larger puzzle, creating immersive, unforgettable experiences that have never been done before,” said Chykeyuk.

“We set out to redefine the traditional entrance experience in an entertainment centre, with the core aim to impress. The attendees can interact with our memorable immersive experience that can be replicated across the broader events, music and entertainment industry. The technology is also highly scalable. There is flexibility to expand interactive holographic images to this impressive size or deploy just one or two displays. It’s all in the hands of the customer.”