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Hanafin backs Irish tourism schemes
Mary Hanafin, the Irish minister for tourism, culture and sport, has backed Tourism Ireland's investment programme, which aims to encourage tourism growth.
The national tourism agency is spending €26m (£23m) during the first half of the year on a range of promotions that are designed to promote the country as a destination. Projects have already included the 'greening' of iconic world landmarks on St Patrick's Day and a co-operative campaign with more than 15 air and sea carriers.
Hanafin said: "In the first half of this year, Tourism Ireland is investing €26m (£23m) in one of the biggest promotional programmes. "I expect that this unprecedented drive into our core markets will create conditions for recovery later in the year as the markets absorb the message that there has never been a better time to visit Ireland."
The minister's comments come as the Central Statistics Office (CSO) reported a 24.3 per cent drop in visitor numbers from overseas during February 2010. A 29.9 per cent decline in visitors from Great Britain has been attributed to severe wintry weather during February, when compared with the same period last year.
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