Olympians and Paralympians have been brought to life at Holiday Inn London Kensington Forum after the hotel operator launched its new augmented reality hotel in the capital.

Guests will be able to use smartphones and tablets to see athletes including windsurfer Nick Dempsey and long-jumper Chris Tomlinson perform in reception, corridors and bedrooms.

The InterContinental Hotels Group-owned chain worked with Contented Brothers, which filmed and edited the content, with Aurasma providing the software that hosts the augmented reality.

Holiday Inn spokesperson Mike Greenup said: "The augmented reality gives guests a behind the scenes look at real athletes as they prepare for London 2012 in and around the hotel."

Nick Dempsey added: "Being able to pick up your phone and see athletes appear as if they were right in front of you is unbelievable."

Watch the athletes come to life and how the augmented reality hotel was created:

Details: www.hikensingtonforumhotel.co.uk