Hotel operator InterContinental Hotels Group (IHG) has launched its lifestyle Hotel Indigo brand in the Asia-Pacific region.

The first Hotel Indigo sites in the region will open in Hong Kong, Shanghai, Singapore and Tokyo, aimed at offering travellers a non-traditional design concept. Each Hotel Indigo site will include IHG's Interpret Indigo design concept, which will give local developers the opportunity to draw up designs for new hotels which reflect the local character and culture of its location.

Peter Gowers, chief executive of IHG Asia-Pacific, said: "Hotel Indigo really meets the needs of the next generation of customers in Asia-Pacific who demand a stylish, individual hotel expereince. "With the launch of Hotel Indigo, there is now a new way for guests to experience Asia-Pacific's major cities and a new path for real estate developers to regenerate properties with their own creative flair."