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Industry profile report to benchmark Asia Pacific
Research company Intelligent Spas is to publish a report aiming to directly compare consistent spa profile benchmarks of a number of key markets within the Asia Pacific region.
The report, called the Spa Industry Profile Benchmarks Asia Pacific, will present more than 2,000 key statistics.
Wellness industries in Australia, Indonesia, Malaysia, the Philippines, Singapore and Taiwan will be evaluated, with key similarities and differences at industry level examined, alongside a breakdown analysis of day spas versus destination spas in each country.
Other information compared includes ownership, management and marketing models and the breakdown of indoor space and therapies, services and programmes available, all by type of spa.
Across the region, report findings include that steamrooms are more commonly found in Taiwanese spas and that spas in the Philippines offer the lowest starting price for massage.
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