Innserve has become the 37th corporate member of the British Institute of Innkeeping (BII) – the professional body for the licensed retail sector.

Julie Charge, commercial director of Innserve said: “Our company is committed to offering the best service possible to the licensed retail sector. BII plays a vital role in licensed retailing, promoting high standards and professionalism. We feel that by creating a partnership with a professional body such as BII, we can work together to help make our mutual clients more successful. The BII brand is very strong and we are pleased to be associated with it and supporting the organisation’s work.”

Steve Howe, director of membership, added: “BII is always delighted to gain new corporate members. The joint association is a benefit to both organisations.”

Innserve is an independent company which supplies, installs and maintains drinks dispense systems in 98,000 pubs, bars, hotels, restaurants and stadiums in the UK.