JD Gyms acquires Simply Gym as it targets 100 locations

The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.

Alun Peacock, CEO of The JD Gyms Group, says: “This acquisition is another positive step forward in bolstering our growth and helps us edge closer to the landmark of 100 gyms across the UK.

“The Simply Gym sites are in excellent locations, with promising membership bases that we're confident we'll build on quickly as we transform the sites into JD Gyms.”

Founded in 2013, The JD Gyms Group offers high-quality, low-cost gyms. It now operates 89 gyms and 13 Swim! – children’s learn-to-swim centres – in the UK.

The company is growing by acquisition and has previously purchased and rebranded three Ben Dunne Gyms, a Helio Fitness site and 35 Xercise4Less sites.

ENDNOTE

There have been two chains operating under the Simply Gym name. This deal relates to the gyms owned by Bay Leisure, not the independently-owned chain, also known as Simply Gym, which has eight locations.