Jordan Fitness already have an extensive range of JORDAN fitness and freeweight equipment but they do not rest on their laurels and are always looking for innovations and ways in which to improve the design and manufacture of their products.

Although the team at JORDAN have many years experience in the fitness industry they very often seek advice from trainers and consultants who are experts in a particular field.

JORDAN have recently been working closely with trainer Angie Dowds who is currently appearing in the ITV1 show 'Biggest Loser'.

Angie is one of the UK's leading kettlebell training experts and has trained with top international coaches the world over in order to bring cutting edge training concepts to the UK. It is Angie who JORDAN turned to when they wanted to refine their kettlebell range. She offered expert opinions on how their kettlebells could be enhanced for added comfort and ease of use.

Having taken the advice on board JORDAN have recently refined their range of kettlebells, making them more asethically pleasing and more user friendly.

Kettlebell training is continually growing in popularity for the following reasons:

• Burns fat in less time - the entire body is trained with a continual exercise while taking no rest between sets, similar to circuit training. • Displaced centre of gravity - a kettlebells centre of gravity is approximately 6in below the centre of your hand. This offset increases the difficulty and benefit of many of the exercises.

• Variety and versatility - a kettlebell can do anything a dumbbbell can do plus more and they can be used anywhere to provide a full body workout. Angie can be seen using JORDAN kettlebells, as well as some of their other performance equipment, with her team on 'Biggest Loser' which is currently being screened on ITV1.

Prices for JORDAN kettlebells start at £7.37 plus VAT for a 4kg cast iron kettlebell. For the full range of JORDAN fitness, freeweight and performance equipment go to www.jordanfitness.co.uk or contact sales manager [email protected]