New research has revealed that the decision to award World Heritage Site status to the Jurassic Coast in 2001 has brought about more social, economic and cultural benefits to the region than had been previously thought.

Regeneration consultant, Era Ltd, conducted the study into the impact of the Jurassic Coast, which stretches for 95 miles (152.9km) along the south England coastline between Dorset and East Devon. According to the study, the creation of a distinctive identity has enabled the Jurassic Coast to increase learning, education and business opportunities in the area, as well as providing a boost to local tourism.

Don Gobbett, chair of the Jurassic Coast World Heritage Steering Group, said: "This study shows how much has already been achieved through the investment of time, energy and resources by all the people and organisations involved with managing the Jurassic Coast. "Communities and businesses have grasped the opportunities offered by the World Heritage inscription. Even in the current tough economic climate, the study findings suggest that the Jurassic Coast has the potential to play an important part in developing the economies of Dorset and East Devon."

Hilary Cox, Dorset County Council's cabinet member for environment, added: "This study provides the evidence that World Heritage status for the Jurassic Coast has benefited the region in more ways than we ever dared to dream. "Not only tourism but also our economic, environmental and educational sectors have seen improvements is really good news for all involved."