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Ladbrokes confirms French joint venture
UK-based bookmaker Ladbrokes has revealed that it has secured a conditional joint venture agreement with France-based broadcaster, Groupe CANAL+.
The company will now make its first move into the French market as part of the agreement, which will see the launch of an online betting and gaming service regulated by the national government. It is expected that the new service, which will adopt a brand name to reflect its association with Groupe CANAL+, will be unveiled later in 2010 subject to new regulations approved on 6 April.
John O'Reilly, managing director of remote betting and gaming for Ladbrokes, said: "Canal+ is a brand that is synonymous with sport in France. We believe that there is an opportunity to build a good business in France over time as the market and regulation develop."
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