Les Mills On Demand partners with This Girl Can campaign
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Rookery Hall Hotel and Spa
Competitive salary plus benefits
Rookery Hall Hotel & Spa
Legoland
Competitive
Goshen, NY, USA
Sea Life
Competitive
Orlando, FL, USA
star job
Energize STW
£33,627 to £35,774
Shropshire, Telford & Wrekin
star job
Leeds City Council
PO1 £30,507 to £32,878
Leeds, UK

Les Mills On Demand partners with This Girl Can campaign

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs

Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.

The partnership will result in Les Mills offering a free 21-day trial to its Les Mills On Demand platform – as well as a bespoke programme designed specifically for women who are new, or returning, to exercise.

The tailored programme includes shorter-form videos and beginner tutorials designed to reduce common barriers to exercise that women face, including feeling intimidated, lack of time and low confidence in their fitness abilities.

The videos – which are supported with personalised familiarisation of the content – can be used at home and include motivational emails from Les Mills to encourage women to get started and inspire them to keep going.

They have been designed to build women’s confidence in exercise to the point they are ready to try a live class and engage with the leisure sector.

“This Girl Can aims to close the gender gap in terms of regular participation in sport and exercise,” said Frances Drury, This Girl Can marketing manager.

“We know that many women starting exercise or returning after a break find it hard to get going.

"The current phase of the campaign, #FitGotReal, shows that exercise doesn’t have to be conventional or a strict routine. It can be running around with the kids or doing sit-ups on the kitchen floor – it all counts."

Wendy Coulson, CEO at Les Mills UK, added: “We know our programming has been a successful first step in helping thousands of women fall in love with fitness so were delighted to be asked by Sport England to support This Girl Can.

“Our content is tailored for absolute beginners and those returning to exercise after a break, making this bespoke 21-day programme the perfect first step into fitness for many women.

“Our programming will support and encourage the This Girl Can audience at every step, helping them form a great new exercise habit, build confidence and witness a significant improvement in their fitness levels for everyday life."

Sign up for FREE ezines & magazines
Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.
SAR,HAF,FIT,IND,PTS,SAM,PUB
imagesX/THUMB342109_29312_716731.jpg

More News

1 - 15 of 38,936
16 Aug 2019
Leading wellness consultancy Resense has announced the promotion of Emma Darby to the position of chief operating officer (COO). Darby benefits from over 20 years ... More
16 Aug 2019
The Welsh sports sector has been valued at £1.142bn (gross value added), out-performing a number of industries traditionally considered strong in the country – such ... More
16 Aug 2019
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary revenue at its clubs by "turning its changing rooms into ... More
16 Aug 2019
Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per ... More
16 Aug 2019
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and exercising – and could have a detrimental effect on mental ... More
15 Aug 2019
Youth Sport Trust (YST) has set out to protect the mental health of young talented athletes by educating and preparing them for the rigours of ... More
Servicesport UK Limited
Servicesport UK Limited
15 Aug 2019
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across the UK with its indoor bikes. The partnership deal will ... More
15 Aug 2019
An £8.5m leisure centre has opened its doors to the public in Birmingham. The Ladywood Leisure Centre will be operated by Birmingham Community Leisure Trust ... More
14 Aug 2019
UK-based wellness travel specialist Healing Holidays has opened its first overseas office in Singapore. The new branch offers wellness solutions to health-conscious consumers from across ... More
14 Aug 2019
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand its footprint on the UK market. “This second round of ... More
13 Aug 2019
The UK's Art Fund has announced the latest winners of its New Collecting Awards, chosen to help rising star curators to build collections for their ... More
13 Aug 2019
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of a former énergie Fitness site in Ormskirk, Lancashire. The 4,140sq ... More
Alliance Leisure
Alliance Leisure
13 Aug 2019
A 55-ft (16.8m) helter-skelter ride set up in the nave of Norwich Cathedral in England, will give visitors a new perspective on the historic building, ... More
13 Aug 2019
Thousands of people at risk of Type 2 diabetes will be given digital support – including free fitness trackers – to prevent them from developing ... More
08 Aug 2019
Entertainment venues need to undergo technological and design upgrades to prepare them for the experience-seeking consumer of 2040, according to research by Euromonitor International. Commerce ... More
ukactive
ukactive
1 - 15 of 38,936