The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities

MVRDV and BIG collaborate on lifestyle district and plaza in Abu Dhabi

As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives
Jacob van Rijs, co-founder, MVRDV

Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates – a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District.

Called Pixel, the 76,000sq m (818,000sq ft) development will consist of seven ‘pixelated’ mid-rise towers organised around a lively public plaza designed by Bjarke Ingels Group (BIG), which steers people towards an adjacent beach, waterfront promenade, marina and public events space.

MVRDV’s towers are described by the practice as “an erupted valley” designed to “create a village-like feel with distinct spaces, pocket gardens and roof decks”. They will be home to retail, office, co-working and community spaces at lower levels, while 480 residential apartments of various types and sizes will occupy the upper levels.

The towers’ restrained and minimalistic exteriors – which blend natural ceramics and concrete to reflect the local climatic conditions – means they are only truly revealed to visitors and residents when they enter BIG’s central plaza and have a direct perspective of the shapes and colours hidden within the façades.

“As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives”, said Jacob van Rijs, MVRDV co-founder.

“All of the towers façades combine concrete with luminous ceramics on the inside – a nod to the region’s pearl diving heritage – and they'll be a vibrant and engaging community for creativity, learning and forward living."

MVRDV are working with engineering company Ramboll Middle East and local architecture firm Dewan. The project, scheduled for completion in 2020, is part of a wider 18-hectare masterplan developed by real estate firm IMKAN Properties.

The Makers District is located opposite Saadiyat Island’s Cultural District – home to the Zayed National Museum, Jean Nouvel’s recently-opened Louvre Abu Dhabi and the planned Guggenheim Abu Dhabi by Frank Gehry.

Sign up for FREE ezines, news alerts & magazines
Company Details
MVRDV
MVRDV is a Rotterdam, Netherlands-based architecture and urban design practice.
Address
Dunantstraat 10, 3024 BC Rotterdam, the Netherlands
Telephone
+31 (0)10 477 2860
Related news

MVRDV embrace Constructivism for mixed-use Moscow 'Silhouette'

22 Jan 2018
Dutch architects MVRDV have added to their extensive list of future projects after winning an ...

MVRDV complete futuristic Tianjin library with cascading bookshelves and enormous mirrored 'eye'

02 Nov 2017
Dutch architects MVRDV have completed the Tianjin Binhai Library in China, a 33,700sq m cultural ...

MVRDV win competition for Shanghai Future Park showcasing nature, culture and entertainment

18 Oct 2017
Dutch architects MVRDV are have announced a large-scale leisure project in Shanghai that will see ...
Dutch architects MVRDV have revealed designs for their inaugural project in the United Arab Emirates – a mixed-use residential and leisure district for Abu Dhabi’s high-profile Makers District.
PRO,ARC,DES,DEV,CLD
THUMB23568_407302.jpg

More News

1 - 15 of 69,578
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but ... More
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. Built on the Speedflex training ... More
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June. Located 30 minutes from ... More
01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.

The €800 ... More

01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will ... More
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a significantly reduced risk of major cardiovascular events, including heart attacks ... More
29 May 2026

Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More

28 May 2026
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations ... More
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world ... More
28 May 2026

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More

28 May 2026
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native ... More
1 - 15 of 69,578
The Leisure Media Company Ltd
The Leisure Media Company Ltd