Marriott innovating to relaunch two of its major hotel spa concepts, reveals Kenneth Ryan
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
énergie Fitness
Glasgow
Coach Gyms
£15k basic + commission + Bonus
Leeds / Harrogate, UK
star job
Everybody Sport and Recreation
starting at £19,000pa
Wilmslow, Cheshire
Lancaster University
£17,596 to £17,901 + shift allowance of £1,440
Lancaster

Marriott innovating to relaunch two of its major hotel spa concepts, reveals Kenneth Ryan

Job opportunities
Brimhams Active
£50,000 - £60,000pa + relocation allowance + excellent benefits
location: Harrogate - with flexible hybrid home and office working arrangements, United Kingdom
more jobs
Increasingly our guests want to ‘social-spa’ with family and friends – those who they know, like and trust

Marriott+International'>Marriott International's global head of spa Kenneth Ryan has revealed the company is preparing two new major spa concepts for its St. Regis and W Hotels hospitality brands, during an exclusive interview with Spa Business.

The new concept for St. Regis – called simply, St. Regis Spa – will be rolled out to all St Regis hotels (currently 44 destinations), with the first unveiling recently launched at the St. Regis Bermuda Resort in June 2021.

“The new spa concept will layer the rich patina of St. Regis traditions with a sheen of contemporary glamour to meet the needs of the modern customer.

“Celebration is a big brand pillar of St Regis, so we focused on bringing celebrations into our spa by asking ‘what does that look like in a spa?’,” says Ryan.

The narrative of the new spa, he says, will be “comfortable, familiar, entertaining and residential.

In the spirit of The St. Regis founder, John Jacob Astor, guests will feel as though they’re being invited into one of his private estates.”

To bring the concept to life, he adds: “We didn’t want the imposing formality of a traditional reception desk. Rather, we want guests to feel as though they’re entering a grand foyer and the celebration is waiting for them.

“It won’t be devoid of a check-in area, but the desk will be more for staff to perform admin duties, rather than act as a transactional space for guests, as this can take place in other areas of the spa.

“There’ll be a Celebration Bar, where guests can receive a fresh-pressed juice, or a glass of champagne if it’s that time of day (all St. Regis sites still honour the sabring of the champagne ritual at 4.00 pm).”

All upcoming openings – including the Dominican Republic, Dubai and China – will have the new spa concept, while all existing spas in the collection will be gradually transitioned over time.

The second standout concept to be rolled out this year is a re-imagining of the Away Spa at W Hotels.

“The Away Spa concept has been around for quite some time and will now undergo a complete transformation. The only thing that will stay the same is the name,” says Ryan.

W customers, he adds, “want everything available to them all the time, they don’t like rules and they don’t want to miss out.”

To meet some of these demands, the Away Spa will move away from a tranquil concept towards a livelier ‘social spa’ experience.

Dallas, Texas, will be the next site to showcase the new concept, followed by a new build project in Philadelphia.

Ryan says: “The arrival point will offer a social hub, with areas for quick-fix treatments (things you can do fully clothed) and open areas with upbeat music where friends can socialise and have a giggle.”

However, Ryan is mindful that ‘social spa-ing’ is not for everyone, and that Marriott International must also provide for ‘the other half’.

“Our research shows we have two main types of spa clients – those who want to switch off and have ‘alone time’ and those who want to relax and have fun with friends. And sometimes these two requirements can be found in the same guest, during the same visit.

“Away Spa will provide for both guests – there will be more private spaces and cabanas away from the social buzz, where guests can escape and feel safe in all ways – physically and mentally.”

Spa Business asked Ryan how he felt ‘social spa-ing’ will fit in a more cautious world since the coronavirus outbreak, where most have become used to social distancing, masks and periods of isolation?

“For one thing, social spa-ing is not a new thing – it’s a trend that we’ve seen at Marriott International for the past three to four years.

“Increasingly our guests want to ‘social-spa’ with family and friends – those who they know, like and trust – and of course the desire to do that will become even stronger as we come out of COVID-19.”

To read Spa Business full interview with Ryan about navigating lockdowns, re-imagining the company’s portfolio and what it will take to succeed in the aftermath of COVID, click here.

Sign up for FREE ezines & magazines
Marriott’s global head of spa Kenneth Ryan has revealed the company is preparing two new major spa concepts for its St. Regis and W Hotels hospitality brands, during an exclusive interview with Spa Business.
SAB,HHR,PHR
2021/THUMB348635_659529_974954.jpg

More News

1 - 15 of 43,524
21 Nov 2021
Location and cost are the top considerations for consumers when it comes to choosing a health club – while concerns about being around unvaccinated people ... More
26 Nov 2021
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world. ... More
26 Nov 2021
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having an impact on some parts of the Continent's health and ... More
26 Nov 2021
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and ... More
26 Nov 2021
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants. New draft guidance, published by the National ... More
25 Nov 2021
Total Fitness plans to launch a new-style health club model, with plans already in the development stages, according to Total Fitness CEO, Sophie Lawler. Speaking ... More
Les Mills
Les Mills
25 Nov 2021
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across its franchised estate now exceeding pre-pandemic levels. Crunch said that, ... More
25 Nov 2021
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition. The local government has ... More
24 Nov 2021
Luxury health club operator, Third Space, has opened the doors to its latest club in Mayfair, London. Designed by Virgile & Partners Architects, the club ... More
24 Nov 2021
A total of 22.7 million Brits – more than a third of the total population – took part in physical activity during the recent National ... More
23 Nov 2021
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious plans to establish its first wellness "health campus" in the ... More
22 Nov 2021
The PureGym app has been named the Health and Fitness App of the Year at this year's UK App Awards. First launched in 2013 as ... More
Mark Anthony Personal Training Ltd
Mark Anthony Personal Training Ltd
18 Nov 2021
An initiative set up by the Rio Ferdinand Foundation in partnership with The Gym Group will see young Londoners being offered career opportunities in fitness ... More
18 Nov 2021
A "significant majority" of the UK's swimming teachers and aquatic professionals feel that swimming excludes some groups and communities. The finding comes from a study ... More
17 Nov 2021
The ​​Inaugural IHRSA SMART Summit has kicked off in Munich, Germany, with a focus on exploring the future of the sector in a changing world. ... More
FreeMotion Fitness
FreeMotion Fitness
1 - 15 of 43,524
JP Lennard
JP Lennard