MuseumNext Europe 2018: Museums urged to adopt AI as technology comes to the forefront
JP Lennard
JP Lennard
JP Lennard
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Edinburgh Leisure
£33,513 - £37,236pa
star job
Everybody Sport and Recreation
£21,953 - 23,739pa
Alderley Park, Cheshire
Wheels for All
£25,000 - £27,000pa
Warrington, hybrid-working
Falkland Islands Government
£38,781 - £44,716 + 25% completion gratuity + relocation package
Stanley Leisure Centre, Falkland Islands
New Hall School
£21,470 - £28,680pa + excellent benefits
Chelmsford, Essex

MuseumNext Europe 2018: Museums urged to adopt AI as technology comes to the forefront

Job opportunities
Edinburgh Leisure
£33,513 - £37,236pa
location: Edinburgh, United Kingdom
more jobs

For museums'>museums to succeed, they must adapt to the ever-expanding presence of artificial intelligence. That was the message delivered to delegates at the MuseumNext European conference, currently taking place in London.

Speaking at the event, Sara Boutall a museum technologist and an account executive at data analytics company Dexibit, asked the question of how AI plays into the museum sector, laying out several roles the technology will, and in some cases already does, play.

"It's really interesting how the conversation around technology has changed," she said.

"When AI entered the conversation, we used to refer to it as almost magic. You put something behind those doors, somebody presses some buttons and suddenly you have something new and amazing. Slowly but surely, however, AI has been sneaking into our everyday lives."

Robotics, machine learning and natural language processing are among the key AI applications for museums. In that context, these technologies already help to forecast visitor numbers, respond to guest queries and better catalogue digital collections. Through the use of big data analytics, the sector is also developing an ‘in the moment’ view of the present.

"We have to get our heads around AI and what it is in a museum context," said Boutall. "We expect Amazon to know what we want to buy or Uber to know where we are. Soon people will expect that kind of intuition in our institutions."

A number of projects have already shown good use of AI in a creative way. San Francisco's Museum of Modern Art recently introduced Send Me – an SMS service which acts as an art discovery tool where users text a number with a keyword or emoji. In response, they will receive a related artwork with a caption.

In Philadelphia, the Barnes Foundation art gallery used machine learning to interpret art, pairing digital work together using 'visual identity' to recognise art style, objects and even images of Jesus, which users could then access online to view the artificially generated art collections.

Artificial concierges are also a new innovation. The Smithsonian Institute, for example, is developing Pepper – a 4-foot-tall interactive humanoid robot. The first museum in the world to experiment with the technology, Pepper can answer visitor's questions, collect information, dance, play games and pose for selfies. The robot can also display images, text and video on a tablet mounted to its chest.

AI can also be used for more practical day-to-day tasks in the museum realm, which Boutall highlighted. She also addressed certain challenges.

"AI doesn't have an embedded sense of ethics," she said. "When Microsoft launched Tay, the AI Twitter bot was shut down within 24 hours due to concerns with its inability to recognise when it was making offensive or racist statements it learned from other users.

"On the other hand, the AI path is leading us down the line to predict very specific behaviours, one example being dynamic pricing. It's one of the ways AI can create these concrete practical changes that will benefit both the museum and its visitors.

"We need to embrace AI. It's a growing part of our lives, we need to teach it to our children. We can use it for the world of museums to make them better, more agile, more open and more flexible."

Sign up for FREE ezines & magazines
For museums to succeed, they must adapt to the ever-expanding presence of artificial intelligences - that was the message delivered to delegates at the MuseumNext European conference, currently taking place in London.

More News

1 - 15 of 43,731
08 Aug 2022
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using electrical muscle stimulation (EMS), Ohm ... More
05 Aug 2022
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating costs of its 25m swimming pool this summer. Leading a ... More
04 Aug 2022
The Gym Group saw its membership grow by 10 per cent during the first six months of 2022 to 790,000, with revenues jumping to £84.2m ... More
03 Aug 2022
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster. The Dingo Racer spinning coaster, which was built by Reverchon Rides, ... More
02 Aug 2022
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh McCarter who will join Mindbody’s ... More
01 Aug 2022
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness scene. The 45- or 60-minute sessions will run across four ... More
Les Mills
Les Mills
01 Aug 2022
A £22m refurbishment of Altrincham Leisure Centre has been given the go ahead by Trafford Council. Sport England has supported its development under the council’s ... More
01 Aug 2022
Wake The Tiger - described as the world's first 'amazement park' - has opened its doors to the public in Bristol, UK. Blurring the lines ... More
29 Jul 2022
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the wellness market. The move represents ... More
29 Jul 2022
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles – while for women, the figure is just 36 per ... More
28 Jul 2022
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). The group’s also demonstrates a ... More
28 Jul 2022
The World Active Forum (WAF) – a new network of national fitness associations and organisations from all over the world – has officially launched. WAF ... More
Fitness On Demand
Fitness On Demand
28 Jul 2022
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce of 110 employees with the aim of cutting its cost ... More
26 Jul 2022
Total Fitness says its membership numbers are back to pre-COVID-19 levels. With fifteen clubs in the north of England, the company said eight sites – ... More
22 Jul 2022
Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the demolition of the original Meadowbank Stadium on the site. The ... More
1 - 15 of 43,731
JP Lennard
JP Lennard