MuseumNext Europe 2018: Museums urged to adopt AI as technology comes to the forefront
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Monmouthshire County Council
£38,890 - £42,821
Abergavenny or Caldicot, Monmouthshire
City University of London
£30,497- £37,468
CitySport, London
Horsham District Council
£23,541 - £25,991
Horsham
LeisureForce
IRO UK£ 2,600 per month tax free
East Coast of Saudi Arabia
énergie Fitness
Competitive
Streatham, London, UK

MuseumNext Europe 2018: Museums urged to adopt AI as technology comes to the forefront

Job opportunities
Horsham District Council
£23,541 - £25,991
location: Horsham, United Kingdom
Impulse Leisure
£22,920 - £26,539pa (relocation package considered)
location: Blackshots Leisure Centre, Thurrock, Essex, United Kingdom
Ilkley Lawn Tennis and Squash Club
£45,000
location: Ilkley, UK
more jobs

For museums'>museums to succeed, they must adapt to the ever-expanding presence of artificial intelligence. That was the message delivered to delegates at the MuseumNext European conference, currently taking place in London.

Speaking at the event, Sara Boutall a museum technologist and an account executive at data analytics company Dexibit, asked the question of how AI plays into the museum sector, laying out several roles the technology will, and in some cases already does, play.

"It's really interesting how the conversation around technology has changed," she said.

"When AI entered the conversation, we used to refer to it as almost magic. You put something behind those doors, somebody presses some buttons and suddenly you have something new and amazing. Slowly but surely, however, AI has been sneaking into our everyday lives."

Robotics, machine learning and natural language processing are among the key AI applications for museums. In that context, these technologies already help to forecast visitor numbers, respond to guest queries and better catalogue digital collections. Through the use of big data analytics, the sector is also developing an ‘in the moment’ view of the present.

"We have to get our heads around AI and what it is in a museum context," said Boutall. "We expect Amazon to know what we want to buy or Uber to know where we are. Soon people will expect that kind of intuition in our institutions."

A number of projects have already shown good use of AI in a creative way. San Francisco's Museum of Modern Art recently introduced Send Me – an SMS service which acts as an art discovery tool where users text a number with a keyword or emoji. In response, they will receive a related artwork with a caption.

In Philadelphia, the Barnes Foundation art gallery used machine learning to interpret art, pairing digital work together using 'visual identity' to recognise art style, objects and even images of Jesus, which users could then access online to view the artificially generated art collections.

Artificial concierges are also a new innovation. The Smithsonian Institute, for example, is developing Pepper – a 4-foot-tall interactive humanoid robot. The first museum in the world to experiment with the technology, Pepper can answer visitor's questions, collect information, dance, play games and pose for selfies. The robot can also display images, text and video on a tablet mounted to its chest.

AI can also be used for more practical day-to-day tasks in the museum realm, which Boutall highlighted. She also addressed certain challenges.

"AI doesn't have an embedded sense of ethics," she said. "When Microsoft launched Tay, the AI Twitter bot was shut down within 24 hours due to concerns with its inability to recognise when it was making offensive or racist statements it learned from other users.

"On the other hand, the AI path is leading us down the line to predict very specific behaviours, one example being dynamic pricing. It's one of the ways AI can create these concrete practical changes that will benefit both the museum and its visitors.

"We need to embrace AI. It's a growing part of our lives, we need to teach it to our children. We can use it for the world of museums to make them better, more agile, more open and more flexible."

Sign up for FREE ezines & magazines
For museums to succeed, they must adapt to the ever-expanding presence of artificial intelligences - that was the message delivered to delegates at the MuseumNext European conference, currently taking place in London.
VAT,HAM,PHR
THUMB27467_689300.jpg

More News

1 - 15 of 43,443
22 Sep 2021
Swim England has warned that 2,000 swimming pools could be lost forever unless the government and local authorities "act immediately" and invest in replacing or ... More
22 Sep 2021
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness Day, with thousands of free activities taking place across the ... More
21 Sep 2021
A new high-end workspace, designed for the use of personal trainers, coaches and other health and wellness professionals, will open in central London in November. ... More
21 Sep 2021
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more paying members ... More
20 Sep 2021
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year. The new, expanded Peloton Commercial division ... More
20 Sep 2021
Half of UK adults aren't happy with their physical fitness levels, according to a study by Savanta ComRes. A poll of more than 2,000 adults ... More
FIBO Exhibition
FIBO Exhibition
17 Sep 2021
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has ... More
17 Sep 2021
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport in the UK – becoming the 10th person ... More
16 Sep 2021
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its ... More
16 Sep 2021
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild ... More
15 Sep 2021
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with ... More
14 Sep 2021
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary technology enables computers to understand ... More
FreeMotion Fitness
FreeMotion Fitness
14 Sep 2021
An award celebrating outstanding individuals in the fitness sector is to be named in honour of Jan Spaticchia, who passed away suddenly earlier this year. ... More
09 Sep 2021
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate through acquisition, after seeing a "remarkable" bounceback in membership levels ... More
09 Sep 2021
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal called Blue Legacy Ventures (JV) with faith-based nonprofit integrated health ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 15 of 43,443
Technogym
Technogym