The government has launched its national alcohol strategy, outlining new measures designed to combat the health damage, violence and anti-social behaviour associated with alcohol misuse.

The new strategy, a product of a partnership between the Home Office and the Department of Health, specifically targets problem drinkers and highlights the importance of cultivating a new, sensible drinking culture.

Home Office minister Vernon Coaker said: “Promoting a sensible drinking culture that reduces violence and improves health is a job for us all, not just the government. Everyone must take personal responsibility.

“Business and industry should reinforce responsible drinking messages at every opportunity. We believe that we can make our country a healthier, safer place to live, but only if we all pull together, and change the way some of us drink.”

Key actions in the strategy relevant to the leisure industry include tougher enforcement of underage drinking laws and a public consultation on alcohol pricing and promotion.

An excerpt from the report states: “Progress has been made by the alcohol industry in promoting more responsible retailing and stamping out irresponsible behaviour. Many companies have adopted voluntary codes or participate in award schemes such as Pubwatch, Best Bar None and Challenge 21, which have helped to promote responsible retailing of alcohol and reduce disorder.

“But there are still businesses that act outside the law or fail to consider the interests of their customers or local communities. The police and local authorities will continue to target law breaking and irresponsible behaviour, both by individual drinkers and retailers of alcohol. The government will also need to consider whether enough is being done to protect children from the influence of alcohol promotions.” Details: www.homeoffice.gov.uk