Nautilus revenues boosted by Octane Fitness deal
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Nautilus revenues boosted by Octane Fitness deal

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US-based fitness equipment provider Nautilus saw its revenues increase by 32 per cent in the

second quarter of 2016 – thanks to increased sales resulting from the January acquisition of rival Octane Fitness.

Nautilus acquired Octane Fitness from private equity firm North Castle Partners in a deal worth US$115m (€107m, £78m) – a strategic move designed to help it accelerate growth by extending into higher price point products, penetrate new channels of distribution and expand into new international markets.

The move seems to have worked, as Nautilus reported net sales of $78.5m (€70m, £59m) for the second quarter – a 31.6 per cent increase compared to $59.7m (€44.7m, £53m) in the same quarter of 2015.

According to Bruce Cazenave, Nautilus CEO, the growth in revenue has also been boosted by organic sales growth in existing product ranges.

"We are very pleased with our overall performance in the second quarter,” Cazenave said.

“Solid revenue growth and increased gross margins in both the direct and retail business segments resulted in operating income growth of over 67 per cent.

“The organic retail business grew 19 per cent and when including revenue from Octane Fitness, retail revenue increased 89 per cent. Our disciplined approach to revenue and operating income growth continues to pay dividends."

Octane is known for its Zero Runner and XT-One cross trainer, while Nautilus’ fitness brand portfolio comprises Nautilus, Bowflex, TreadClimber, Schwinn, Schwinn Fitness and Universal.

“The integration of Octane Fitness is progressing as expected,” Cazenave added.

“The early receptivity of Octane's commercial Zero Runner, launched late in the second quarter, has been very positive. We look forward to showcasing the commercial Zero Runner in September this year.”

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US-based fitness equipment provider Nautilus saw its revenues increase by 32 per cent in the second quarter of 2016 – thanks to increased sales resulting from the January acquisition of rival Octane Fitness.
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