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New brand identity for Glasgow 2014
A new brand identity for the Glasgow 2014 Commonwealth Games has been unveiled in a bid to generate increased revenue through sponsorship.
Launched at the city's Clyde Auditorium, which is scheduled to host weightlifting events during the Games, the brand has been created in accordance with terms of the Host City contract. John Scott, Glasgow 2014 Organising Committee chief executive, said: "We now need to raise the revenue required to help stage the Games through selling the rights to the brand identity as sponsorship.
"I am confident that its distinct style, its inherent element of fun and flexibility for both on and off line environments will attract organisations wishing to be associated with the Commonwealth Games to become our sponsors."
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