New deal for World Bowls

Edinburgh-based World Bowls – the global governing body for bowls – has joined forces with sponsorship, marketing and media consultants 110sport Management.

World Bowls chief executive, Gary Smith, said: “I believe this partnership will assist the growth of bowls, not just in terms of players and events, but also commercially as we pursue new markets and income streams.”

World Bowls is affiliated to the Commonwealth Games Federation and the International Olympic Committee and is responsible for the staging of major events in bowling – including the World Championships and World Cup. Details: www.110sport.net