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New independent operation launches in Luxembourg
A new independent health and fitness club, Factory4 Fitness Club & More, has opened in Luxembourg.
The 3,000sq m club is split across two levels, and is equipped by Life Fitness and Technogym. Alongside the gym are three group exercise studios: a yoga-pilates, fit-dance, and indoor cycling. The club also offers sauna, steamroom and relaxation area, a beauty centre, and a restaurant, bar and lounge. Monthly membership starts at €83 on a 12-month contract up €110 on a month-by-month basis, while off-peak membership starts at €51 on a 12-month contract.
“Luxembourg is a very small country, but the richest country per capita in the world,” said Factory4’s Diogo de Freitas. “In spite of that, we believe the quality of health clubs in the country has descended quickly over recent years, to the point that we have a country with an impressive financial capacity, but with very low fitness prices and low quality clubs. That’s why we created Factory4 – to offer high quality at acceptable prices.”
He continues: “We have plans to open more clubs, but for now the main goal is to make the first one reach its maximum potential.”
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