Peel Outlets has formally opened its new £60m leisure quarter at the Gloucester Quays outlet centre, which sees the addition of a 1,486sq m (16,000 sq ft) health and fitness centre.

New developments include a fitness facility operated by The Gym Group and a 1,600-seat, 10-screen Cineworld cinema. The newly developed area also includes a number of restaurants and eateries.

The new gym features leading equipment in the way of six Myride virtual bikes, 24 exercise bikes, 23 running machines, 20 cross trainers, eight rowing machines, six steppers and 35 pieces of strength training kit.

The leisure quarter takes Gloucester Quays outlet centre to 33,630sq m (362,600 sq ft), with the 110-unit site expected to attract a footfall of 4 million people per annum by the end of 2014.

“The formal opening of Gloucester Quays’ leisure quarter marks a key milestone for the centre as it evolves into a recognised regional outlet destination,” said Jason Pullen, managing director of Peel Outlets.

"We have introduced 20 new fashion and leisure brands to the centre over this past year. Retailers and restaurant/leisure occupiers have recognised that we have created a critical brand mass and we expect other brands to join the line-up in 2014.”

Gloucester Quays is also home to a 96-room Travelodge hotel and parking for up to 1,500 cars.