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No change expected in hotel downturn says Hudson Crossing
Hudson Crossing, the strategic advisory firm, has said that it expects no significant change in the downturn in business travel.
In its Q2 2009 Travel Industry Insight report, the firm said that the slump would continue unless corporations "take a hard look at their 2010 travel budgets in late 2009".
It said that its expectations for the second quarter of this year are that suppliers will "pull out the stops" to generate demand among a backdrop of reluctant corporate buyers and pessimistic consumers.
However, Hudson Crossing said that hotel loyalty programmes were a positive move as it makes the balance sheet of hotels stronger by reducing the liability they carry for redeemable points that have been issued through such programmes, and because extra revenue can be generated through incremental spending on food and beverages and other services.
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