Canada-based fashion design group Noel Asmar will be previewing its hotly anticipated spring/summer 2017 fashion collection at the ISPA expo in September. The group has branched out to develop the new line for spas to retail as well as high-end fashion boutiques.

CEO and founder Noel Asmar says: “The SS17 collection reflects the dichotomy of Noel Asmar label and has an elegant resort feel. Ultra feminine designs in a soft palette are manufactured with premium lightweight linens, modals and silks."

Described as ‘fresh and whimsical’, the designs reflect a sense of calmness and tranquility.

Noel adds: “Soft colours and earth tones are brushed over cleverly constructed separates made of silk, linen, modal and cotton.

“The collection is a medley of timeless essentials and layering pieces that can be styled with ease while channelling sophistication.

“Clever details and luxurious fabrics make up minimal lines and sophisticated silhouettes for a polished and elegant look. The collection is made up of statement pieces that can standalone yet are versatile enough to be re-invented to evolve with your style.”

Noel’s Fall/Winter 2016 collection for spas also launches this August and is supported by a new hospitality line that includes men and women’s shirting, vests, skirts and suiting coordinates.