Nutrition, fashion and nature: GWS releases 2019 wellness trends report
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Xercise4Less
Competitive
Rugby, UK
Coach Gyms
Self Employed
Leeds, UK
truGym
Competitive
Nationwide, United Kingdom
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
energie fitness
Competitive
Chelmsley Wood

Nutrition, fashion and nature: GWS releases 2019 wellness trends report

Job opportunities
University of London
starting from £30,350 per annum
location: Student Central, University of London, United Kingdom
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs

The Global Wellness Summit (GWS) released its top eight wellness trends for 2019 at a press event in New York City this week. The in-depth report is more than 100 pages, and includes new directions deemed to have the most meaningful impact on the US$4.2tr global wellness industry.

Trends range from the rise of a ‘dying well’ movement to ‘meditation going plural’, wellness remaking the fashion industry and scent playing a more dramatic role in our emotional health.

The eight trends are outlined below:

1. Well Fashion – Way Beyond athleisure

The GWS predicts that 2019 will be the pivotal year for change, with a wave of sustainable, ethical, intelligent, healing, more inclusive, and meaningful fashion on the rise, and a more “well” fashion market and mindset ahead.

That includes radical innovation in sustainable textiles, with clothing/shoes made from recycled plastic bottles, algae, mushrooms and food waste. More vegan, cruelty-free fashion, with alt-fur, alt-leather, alt-everything collections that are trendier than the real thing.

New technologies mean that fitness wearables will move seamlessly into clothing while self-regulating fabrics will adapt to all kinds of environmental and bodily changes (heat, cold, air flow, movement, UV rays, etc.). The GWS also predicts we’ll see antibacterial clothes that clean themselves, collagen-infused clothes that moisturise your body all day, clothes that broadcast your mood, pajamas that help you sleep—even clothes weaving in “ancient wellness,” such as lines suffused with Ayurvedic medicinal plants.

2. Wellness Takes on overtourismOvertourism—when a crush of tourists overwhelms a destination—is the #1 issue in the travel industry today, making headlines everywhere. With the growth in wealth worldwide, international travel is exploding, with annual trips jumping from 500 million in 1995 to 1.3 billion today. The problem is that this tourism expansion is hyper-concentrated: Roughly half of all travelers go to just 100 global destinations; everyone wants to see the Mona Lisa and Machu Picchu, the Ginza in Tokyo and Venice’s canals. The damage to those destinations’ infrastructure and environment (and to their residents’ lives) is a terrible wellness issue: from pollution and noisy, garbage-filled landscapes to the destruction of local heritage and culture to pricing locals out of the property market.

The GWS predicts that wellness tourism will be one key antidote: Not only are the majority of wellness resorts, by nature, in nature (off the crowded, beaten path) but now a growing number of national tourism boards are smartly launching initiatives to combat overtourism (and reduce seasonality) by developing new wellness destinations.

To fight the nightmare of overtourism in Dubrovnik, Croatia, the country is developing a Wellness & Spa Tourism Zone in Varaždinske Toplice, an area with centuries of hot springs bathing and other wellness traditions. Japan is developing new wellness tourism routes to coax travellers away from the congested Kyoto-Osaka-Tokyo corridor, such as the Dragon Route in the Chebu region, rich in history and hot springs, and the village of Misugi kicking off a wellness travel initiative that lures travellers for stargazing, forest bathing and beer onsens. Many more examples are underway, and it’s going to mean more unique, newly developed wellness destinations for travellers.

3. Meditation Goes Plural

Meditation will evolve from a singular to a plural practice, from a generic concept to understanding specific types and their unique brain impacts, just as this explosive market blooms—like yoga and boutique fitness before it—into many varieties.

Meditation will “go plural” in a whole other way. If you used to take that “meditation class,” now ancient and modern varieties will multiply in 2019—whether straight-out-of-Europe sophrology (marrying Eastern meditation practices with Western relaxation concepts) or Kundalini yoga (an ancient, spiritual mash-up of chanted mantra, breathing techniques and movement).

“Mindful fitness” brands will surge, where you move with intention or where workouts work in meditation sessions—just as mindful spa experiences will get more creative. More mindful apps and new drop-in meditation studios and wellness centers/clubs (all booming) will become one-stop shops with jaw-droppingly full meditation menus.

A flurry of “meditation technologies” will boost—as well as hack—the meditation experience, using tech-like biofeedback, EEG/brain wave tracking and transcranial direct current stimulation.

4. Prescribing NatureImagine going to your doctor, and instead of a prescription for some pharmaceutical, you received a prescription for a 30-minute walk in nature. This is happening all over the world, and it’s only going to become more prevalent.

As people continue to be overworked and overwrought, they will answer the call of nature, so to speak. Much has been written about the evils (and glories) of technology, but the resulting dissociation from our natural surroundings leaves us emotionally and physically worse off. And as more evidence becomes available in mainstream media, more people will seek this “treatment,” and more physicians will be prescribing it. Beyond formal nature prescriptions, this trend also spans a serious “back to nature” shift happening across the wellness world, from the rise of “green exercise” (in-nature workouts) offered at more fitness studios, such as the UK’s Biofit, to the continued surge in bringing nature and biophilic design into our homes, schools, offices and hospitals to the nonstop growth in forest bathing programs at wellness travel destinations.

5. MediScent: Fragrance Gets a Wellness Makeover

The sense of smell is having a wellness renaissance. Once dismissed as the least relevant of the five senses, today, evidence-based studies around scent’s powerful impact on our physical and emotional wellbeing are being released fast and furiously.The GWS expects that the neuroscience of scent will become more pervasive in everything we do, and fragrances will be used in ways we would never have dreamed of—both in public and personal spaces.

6. China – Uncovering the Wealth in WellnessNo country will have a bigger impact on the future global wellness economy than China,. With a population of 1.4 billion, China’s middle class will skyrocket from 430 million today to 780 million by 2025. The country already drives more than half of all global e-commerce. China’s outbound travel growth has expanded 20-fold since 2000—now at 145 million international trips annually, to rise to 200 million in two years, and then doubling to 400 million by 2030 (when China will represent 30 percent of the entire international travel market).

China is undergoing a wellness (and beauty) revolution; over 70 percent of its middle class exercise regularly and purchase organic food, 104 million Chinese have at least one fitness app on their phones, and China accounts for 41 percent of all global cosmetic procedures. Chinese tourists will rewrite the wellness travel market: They’re now rejecting the old shopping/sightseeing tours to embrace authentic cultural and wellness experiences. (China is the fastest-growing wellness tourism market, jumping to third globally in lightning-fast time). With overpopulation and record-high pollution, the wellness real estate market is booming (now 2nd globally)

China’s indigenous wellness traditions and unique destinations will also increasingly grab the world’s attention, from new, authentic wellness travel destinations to its 425,000 TCM practitioners to its Buddhist and Taoist spiritual cuisine.

7. nutrition Gets Very Personalised

We are entering the age of personalised nutrition, where science, low-cost medical testing and new technologies identify what foods are right just for us — not only for weight management but, more importantly, to boost overall health and wellbeing.

This includes companies such as Habit and Nutrigenomix, which rely on blood and DNA analyses to specify what foods are right for you. As “one-size-fits-all” health and wellness practices fall by the wayside and the understanding of epigenetics — the study of how our genes are shaped by our behaviour — grows, personalised nutrition will hit the mainstream in increasingly surprising ways.

8. Dying WellSuddenly a “death positive” movement is here, with everything around death and dying getting rethought through a more “well” lens: from making the dying process more humane to the radical reinvention of the memorial and funeral to active death exploration/acceptance practices becoming part of a mentally healthy life.

Death doulas, wellness practitioners that fill that yawning gap in care between medicine and hospice, families and fear—and who are dedicated to delivering better, more meaningful and peaceful deaths—are gaining serious traction around the world.

More people are exploring alternative wisdom and practices around death from cultures worldwide. The future: a “better death” becomes an integral part of a “well life.”

Sign up for FREE ezines & magazines
The Global Wellness Summit (GWS) released its top eight wellness trends for 2019 at a press event in New York City this week. The in-depth report is more than 100 pages, and includes new directions deemed to have the most meaningful impact on the US$4.2tr global wellness industry.
SAB,CPW,CAS
imagesX/THUMB340574_490724_140451.jpg

More News

1 - 15 of 42,867
12 Aug 2020
A government investment of £1.75bn – to pay 50 per cent of rents across the retail, hospitality and leisure sectors for six months – would ... More
12 Aug 2020
The organising committee of the Birmingham 2022 Commonwealth Games have shelved plans to create an athletes' village in the Perry Barr area of the city. ... More
11 Aug 2020
Health clubs and gyms in Catalonia have reopened their doors once for a second time, following a successful legal battle against the local government. Gyms ... More
11 Aug 2020
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five months after being forced to close as part of the ... More
11 Aug 2020
English Premiership rugby club Wasps has installed a heat camera at its Broadstreet training facility near Coventry, as part of efforts to help safeguard players, ... More
11 Aug 2020
Older men who have played football regularly throughout their lives have cells up to 11 years younger than their physically inactive peers. The figure comes ... More
ukactive
ukactive
10 Aug 2020
Today (10 August) is the last day for companies to enter the follow-up survey to Leisure-net's Supplier and Operators Confidence Survey, which was first conducted ... More
09 Aug 2020
A significant proportion of leisure facilities in England have not reopened since lockdown measures were eased, according to data from industry body, Community Leisure UK ... More
07 Aug 2020
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part of some localised lockdowns. Indoor gyms, fitness studios, sports courts ... More
07 Aug 2020
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym Group (TGG) in his South Ruislip constituency in West London. ... More
06 Aug 2020
Planet Fitness' share price on the New York Stock Exchange has remained steady at between US$49 and US$52 as the markets react well to the ... More
04 Aug 2020
Two of the largest health club operators in the US have announced that members and guests will be required to wear face masks when entering ... More
Lee Valley Regional Park Authority
Lee Valley Regional Park Authority
04 Aug 2020
If you're a personal trainer working in the UK, you can now get online PT session bookings from consumers via the Gympass platform via a ... More
03 Aug 2020
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs and other leisure venues may have to close in England ... More
03 Aug 2020
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost their immune systems. Indeed, some ... More
STA
STA
1 - 15 of 42,867
Premier Software Solutions
Premier Software Solutions