Oldham Community Leisure (OCL) and Link4Life have announced a new strategic alliance in a bid to deliver local leisure and cultural services "more economically".

The agreement will see the social enterprises join forces to seek best value opportunities and identify where joint schemes can generate savings and enhance effectiveness.

Among the priority areas are health improvement; marketing; and the procurement of central service contracts, such as cash collection, in addition to reciprocal gym membership.

Link4Life chief executive officer Craig McAteer said: "We hope that this collaboration represents the start of more cooperation between third sector organisations in the North West."