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Olympic city reveals logo
The organising committee of the 2014 Olympic Winter Games has revealed the new brand and logo for the event.
To be held at the Russian city of Sochi, the Games will take place between 7 Feburary and 23 February 2014.
The logo is the first ever Olympic Games emblem that forms a web address, as part of efforts to provide a clear emphasis on reaching new audiences through digital platforms.
According to Sochi’s Olympic officials, the brand focuses on “building understanding between cultures, showcasing a contemporary Russia and celebrating the most innovative and inspirational Olympic Winter Games ever staged”.
The Games’ tag-line will be "Gateway to the Future", which will be used to promote Sochi 2014 as a catalyst for long-lasting sporting, social, economic and environmental legacy.
The Sochi 2014 brand was developed in conjunction with US-based consultants Interbrand.
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