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PKF: Hotel sector 'will eventually enjoy' London 2012 benefits
Image: London 2012 is yet to benefit the sector
The UK hotel sector "will eventually enjoy" benefits from the London 2012 Olympic and Paralympic Games despite a slow July, according to PKF Hotel Consultancy Services.
In its latest preliminary figures, London's hotels saw room rates increase 17.3 per cent for the month. However, occupancy fell 14.9 per cent and rooms yield was down 0.2 per cent.
Meanwhile, a 4 per cent growth in regional hotels' room rate was more than offset by a 5.7 per cent decline in occupancy, which led to a 1.9 per cent drop in rooms yield.
PKF Hotel Consultancy Services partner Robert Barnard said the results for July remained impressive, despite "not much evidence of an Olympic-inspired uplift".
"We've seen the country's reputation boosted by what have been widely recognised as amongst the best Olympics in recent history," said Barnard.
"I'm confident that the hotel sector will eventually enjoy the benefits of the Games - although probably not until after the last athletes have boarded their planes home."
Click here for more information from PKF Hotel Consultancy Services.
Image: yampi/shutterstock.com
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