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Park Plaza continues European franchise expansion
Park Plaza Hotels Europe has announced franchise deals to expand its portfolio into Ireland and Croatia.
In the Irish deal, the Fitzwilliam Hotel Group has been granted exclusive territorial franchise rights for the Park Plaza Hotels & Resort brand.
Two properties in Dublin and Belfast, which are currently being independently operated, will be the first in the Irish Park Plaza estate and will be rebranded by the end of 2004. Michael Holland, Fitzwilliam CEO, said he hopes to expand this to a 10-strong portfolio within five years.
Park Plaza has also recently signed a franchise agreement with Wren’s Hotel group to expand its brand into Croatia.
Wren’s, which operates hotels in the UK, Adriatic and the Seychelles, manage several four and five star hotels in Croatia.
The first to be converted to a Park Plaza will be the Grand Hotel Bonavia in Rijeka, which offers 121 bedrooms, a conference centre and health and fitness club.
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