see all jobs
'Pay what you want' increases business
Customers have been spending 30 per cent more than usual at London's Little Bay Restaurant in Farringdon, after the chain asked guests to pay what they thought the meals were worth.
The offer, called 'Pay what you think its worth', was operated throughout February and attracted just under 10,000 customers. Peter Llic, owner of the Little Bay, said: “I was nervous about letting people pay whatever they like, especially in these tough economic times, but it has restored my faith in people’s honesty. The average spend per head was higher than normal and we’ve had great feedback from a lot of new customers.
“The most someone left was a hefty £40 per head, about £25 over our normal spend. Our lowest amount was a penny per person plus a £5 tip from two students who said they wanted to prove that the promotion was genuine. “Most surprising the amount of new customers we’ve attracted. I’d say over half were city workers, both at lunchtime and after work – with all the trouble in the markets at the moment, I guess even the big spenders are looking for a good value meal out right now.
“Now we’re in March, we’re putting our prices back on the menus, we’ve already taken a lot of bookings for this month and I can categorically say the promotion has been a success, putting Little Bay’s fresh, good value meals on the map for a lot of new customers.”
More News
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers