Premier League football a 'significant generator' of inbound tourism
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Champneys Health Spa
Competitive
Henlow, UK
Impulse Leisure
£8.23 – £9.25 an hour
Adur, West Sussex, UK
Wiltshire Council
£17,364 - £17,711 pro rata
Pewsey, UK
Great Aycliffe Town Council
£23,836 - £26,317
Newton Aycliffe, UK
énergie fitness
Competitive
Warrington, UK

Premier League football a 'significant generator' of inbound tourism

Job opportunities
Celtic Leisure
Circa £27,000
location: Neath Leisure Centre / The Vale of Neath Leisure Centre
Sandwell Leisure Trust
£29,636 - £33,799
location: Based across Hadley Stadium, Harry Mitchell Leisure Centre and Tipton Sports Academy
Myerscough College
£20,657 – £29,880 per annum
location: Preston, UK
more jobs

The English Premier League (EPL) is a major driver of inbound tourism into Britain – especially when it comes to sports fans from long-haul destinations.

Research by tourism agency VisitBritain shows that the EPL is a leading driver of inbound tourism amongst overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years.

Chinese football fans surveyed showed the greatest intention with 92 per cent intending to visit the UK within the next two years, followed by India (85 per cent) and the US (80 per cent).

VisitBritain’s ‘International Football Research report also found that the EPL had a greater pull for tourists than the top leagues in other countries.

Two-thirds (66 per cent) of those who had travelled to watch a football match in the UK saw a Premier League match, making it the most popular.

This compared to 39 per cent who had watched a top league match when they had travelled to watch football outside of the UK.

Football is the number one sporting draw for international tourists to the UK with more than 800,000 international visitors going to a football match annually, spending £684m during their time in the country.

The research, carried out across Brazil, China, India, Norway, Sweden and the US, targeted football fans and also what VisitBritain terms as ‘buzzseekers,’ a segment of travellers who like action and excitement on their holidays, to understand the role that football plays in driving immediacy to visit Britain.

The results echo additional research by VisitBritain into ‘dream activities’ for potential visitors across 17 international markets. It showed that watching a Premier League game live was a dream activity for one in four, with a similar proportion keen to watch a Premier League football match in a pub with locals.

“This research cements the huge pull that Premier League football has in attracting international tourists to Britain," said VisitBritain director Patricia Yates.

She added that the EPL is also a lifeline for regional tourism.

"People are keen to visit the clubs of their sporting heroes – but also take in associated visitor attractions and destinations.

“It demonstrates the Premier League’s potential in driving regional tourism by encouraging visitors to explore different parts of Britain, and football’s effectiveness in driving growth across the low and shoulder seasons, supporting local economies.”

EPL Interim CEO Richard Masters added that the research shows how the league's efforts at growing its presence across global markets is bearing fruit.

"We put a lot of effort into connecting with our international fans," he said.

"Nothing quite beats the excitement of a match day, being inside a full Premier League ground and seeing a match in the flesh, so it’s very encouraging to hear that so many international visitors want to experience football in this country.”

Manchester United was the top team followed with 70 per cent of Premier League followers in the markets surveyed supporting them. Liverpool was second with 66 per cent and Chelsea third with 62 per cent.

Sign up for FREE ezines & magazines
The English Premier League (EPL) is a major driver of inbound tourism into Britain – especially when it comes to sports fans from long-haul destinations.
SAR,TOU,TVL,SAM,RES,PUB
imagesX/THUMB342201_711569_708576.jpg

More News

1 - 15 of 42,109
16 Oct 2019
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas. Hospitality Lifecycle is an ... More
15 Oct 2019
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by ... More
15 Oct 2019
Sportswear giant Nike is launching a programme which will support, empower and enable young people from BAME (Black, Asian and Minority Ethnic) backgrounds to become ... More
14 Oct 2019
London-based interior design firm Studio Duncalf has designed a new Alchemist restaurant in a former industrial warehouse that previously housed boat-building and set design workshops ... More
14 Oct 2019
English Premier League champion Manchester City FC has opened a sensory room for young fans at its Etihad Stadium. Situated in the North-East corner of ... More
14 Oct 2019
UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) gym for the Newt Hotel in Somerset that they say ... More
ukactive
ukactive
14 Oct 2019
Around 5,000 people from low socio-economic groups have been encouraged to become more physically active during the first year of The Tackling Inactivity and Economic ... More
14 Oct 2019
Boutique fitness operator The Foundry, which offers free and subsidised classes for those on state benefits, is preparing to expand its presence beyond its current ... More
11 Oct 2019
Airport hotel chain Aerotel has opened the first and only hotel inside Heathrow Airport's Terminal 3, which is located and designed for the convenience and ... More
11 Oct 2019
Real estate developers are increasingly looking to tap into the "great opportunities" being offered by the growth of the UK’s health and fitness sector. According ... More
11 Oct 2019
The Silverstone Experience, a National Lottery Heritage Fund-backed project that will put the archive of the British Racing Drivers' Club (BRDC) on display to the ... More
11 Oct 2019
Latest figures from the Active Schools programme in Scotland show that the number of children taking part in the initiative is still growing, with 7.3 ... More
MoveGB
MoveGB
11 Oct 2019
Three health and fitness industry professionals at the beginning of their careers have been named as winners of Future Fit Training's Legacy Awards. The Legacy ... More
10 Oct 2019
Sensei, the wellness brand owned by tech billionaire, Larry Ellison, is to launch a retreat at the Four Seasons Hotel Lana'i at Koele. It will ... More
10 Oct 2019
Adeela Crown, a facialist and skincare specialist, has announced a new partnership with The Dorchester Collection that will include a residency at The Dorchester Spa ... More
Alliance Leisure
Alliance Leisure
1 - 15 of 42,109
Manchester Metropolitan University
Manchester Metropolitan University