Premier League football a 'significant generator' of inbound tourism
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Coach Gyms
£15k basic + commission + Bonus
Leeds, UK
Everyone Active
Unlimited earning potential
Camberwell Leisure Centre, London, UK
Actif Sport and Leisure
£19,312* - £20,092* *Pro-rata
Carmarthen, UK
star job
Xercise4Less
Competitive
Rugby, UK
Leigh Sports Village
£18,950 - £22,302
Leigh Sports Village, Wigan, UK

Premier League football a 'significant generator' of inbound tourism

Job opportunities
Kirklees Active Leisure
£22,079
location: Kirklees - Dewsbury/Huddersfield, United Kingdom
Leigh Sports Village
£18,950 - £22,302
location: Leigh Sports Village, Wigan, UK, United Kingdom
more jobs

The English Premier League (EPL) is a major driver of inbound tourism into Britain – especially when it comes to sports fans from long-haul destinations.

Research by tourism agency VisitBritain shows that the EPL is a leading driver of inbound tourism amongst overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years.

Chinese football fans surveyed showed the greatest intention with 92 per cent intending to visit the UK within the next two years, followed by India (85 per cent) and the US (80 per cent).

VisitBritain’s ‘International Football Research report also found that the EPL had a greater pull for tourists than the top leagues in other countries.

Two-thirds (66 per cent) of those who had travelled to watch a football match in the UK saw a Premier League match, making it the most popular.

This compared to 39 per cent who had watched a top league match when they had travelled to watch football outside of the UK.

Football is the number one sporting draw for international tourists to the UK with more than 800,000 international visitors going to a football match annually, spending £684m during their time in the country.

The research, carried out across Brazil, China, India, Norway, Sweden and the US, targeted football fans and also what VisitBritain terms as ‘buzzseekers,’ a segment of travellers who like action and excitement on their holidays, to understand the role that football plays in driving immediacy to visit Britain.

The results echo additional research by VisitBritain into ‘dream activities’ for potential visitors across 17 international markets. It showed that watching a Premier League game live was a dream activity for one in four, with a similar proportion keen to watch a Premier League football match in a pub with locals.

“This research cements the huge pull that Premier League football has in attracting international tourists to Britain," said VisitBritain director Patricia Yates.

She added that the EPL is also a lifeline for regional tourism.

"People are keen to visit the clubs of their sporting heroes – but also take in associated visitor attractions and destinations.

“It demonstrates the Premier League’s potential in driving regional tourism by encouraging visitors to explore different parts of Britain, and football’s effectiveness in driving growth across the low and shoulder seasons, supporting local economies.”

EPL Interim CEO Richard Masters added that the research shows how the league's efforts at growing its presence across global markets is bearing fruit.

"We put a lot of effort into connecting with our international fans," he said.

"Nothing quite beats the excitement of a match day, being inside a full Premier League ground and seeing a match in the flesh, so it’s very encouraging to hear that so many international visitors want to experience football in this country.”

Manchester United was the top team followed with 70 per cent of Premier League followers in the markets surveyed supporting them. Liverpool was second with 66 per cent and Chelsea third with 62 per cent.

Sign up for FREE ezines & magazines
The English Premier League (EPL) is a major driver of inbound tourism into Britain – especially when it comes to sports fans from long-haul destinations.
SAR,TOU,TVL,SAM,RES,PUB
imagesX/THUMB342201_711569_708576.jpg

More News

1 - 15 of 43,090
15 Jan 2021
Fitness First has launched a new free digital fitness hub, offering users a wide range of virtual classes and training sessions. Called FitX Player, the ... More
15 Jan 2021
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling a broadening of its remit, new horizons and an intention ... More
14 Jan 2021
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling is beginning for the resumption of live fitness industry events ... More
14 Jan 2021
Less than half (44.9 per cent) of children and young people in England met the recommended levels for exercise (60 minutes or more a day) ... More
13 Jan 2021
An England-wide survey of over 5,000 adults found that 80 per cent of people aged over 18 have made the decision to change their lifestyle ... More
12 Jan 2021
The government needs to provide the fitness and physical activity sector with a plan which will not only provide immediate, essential measures to secure its ... More
MyZone Group Ltd
MyZone Group Ltd
12 Jan 2021
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, has received a significant growth investment from Serent Capital, a ... More
12 Jan 2021
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according to research from the University of East Anglia (UEA). A ... More
12 Jan 2021
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff. As a result, the ... More
12 Jan 2021
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions. Based on the hugely popular Star Wars ... More
12 Jan 2021
Construction work has begun on the huge Shanghai International New Cultural and Creative esports Center. The 500,000sq m venue is estimated to cost around 5.8 ... More
11 Jan 2021
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own Joe Wicks-style youtube workout channel – Get Buzzin’ with Bez. ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
08 Jan 2021
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each of which will feature fitness studios. The Mike Ashley-owned retail ... More
07 Jan 2021
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the NHS £7.25m a week in lost social value. The figure ... More
07 Jan 2021
The UK physical activity sector will lose around £400m a month during lockdown. The figure, from industry body ukactive, is based on lost membership fees ... More
1 - 15 of 43,090
Les Mills
Les Mills