Simworx has appointed Paul Kent as its global business development manager.

Kent joins the media-based attractions specialist from audio-visual business, Electrosonic, where he spent over 20 years in a variety of roles.

During his 30-year career in the visitor attractions industry, Kent has also worked at Heritage Projects and Jack Rouse Associates.

His responsibilities have covered a wide range of roles – from designer through to site-level management and corporate communications – across various market sectors, including retail environments, museums, science centres, theme parks and live shows.

Kent is also a member of the board of advisors at industry body, Experience UK, and spent two years on the EMEA Board of the Themed Entertainment Association (TEA).

“I’m thrilled to begin the next chapter of my career with Simworx, it has a vast product range that I’m looking forward to getting acquainted with," Kent said.

"Simworx is a company I have a lot of admiration for and I’m looking forward to showing everyone what they have to offer.”