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Slough looks to roll out Synergy brand
Slough Community Leisure has launched its new health and fitness brand, Synergy, at the Montem Leisure Centre.
The team behind the launch is now looking at the feasibility of rolling out the brand to other local facilities within the company over the next year.
The original Flexit gym at the Montem Centre underwent a £500,000 renovation before being rebranded Synergy. Qudos Design was responsible for the design, build and upgrading and the gym has been equipped with machines from Star Trac and Nautilus
The club also received a grant from the Inclusive Fitness Initiative to provide specialist dual use equipment for people with disabilities.
Since its relaunch, the club has doubled its membership to more than 2,000.
'We feel the Synergy brand competes well in the local market place,' says Slough Community Leisure's marketing manager, James Hunting. 'If we can introduce clubs of the same standard as Synergy into our other existing sites we can offer facilities to rival any private club or national chain.' Details: www.sloughleisure.co.uk
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