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Stop slouching and get busy
UK cinema chain Odeon and travel and leisure provider lastminute.com have jointly launched a new microsite aimed at encouraging people to find new and exciting things to do with their leisure time.
Created as a ‘one-stop-shop’, www.stopslouching.com offers a wide variety of entertainment options – from film listings, releases and Odeon tickets to restaurant deals, theatre offers and attractions. Flights, holidays and hotels can also be booked.
To celebrate the launch of the new site, Odeon will also be offering users the chance to win a six-month Odeon Cinema pass.
The company’s promotions manager, said: “We want to get people up from slouching on the sofa and inspire them to go out and do things, from a visit to the cinema to a weekend away. The new site makes it quick and easy for them to do this.”
Lastminute’s Mario Muttenthaler added: “The microsite is the perfect destination for weekend inspiration. We are looking forward to strengthening our Odeon partnership.”
Lastminute.com has established around 15,600 supplier relationships and now has eight million weekly newsletter subscribers.
Odeon operates 604 screens at 96 sites and accounts for 1 in 4 of all cinema tickets that are sold in the UK.
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