The Lyceum Group and superclub brand, Cream, are to jointly launch a new bar-restaurant brand in Liverpool, called Baby Cream.

Opening in September, Baby Cream will be located on Liverpool’s Albert Dock area and will have a capacity of 500 and occupy approximately 6,700 sq ft. the bar has been designed by Richard Eastwood and Igloo Design and special features will include a raised platform boudoir for women-only, plus a mezzanine restaurant area and lounge area for private events.

There has been £15m invested across the whole Baby Cream project and expansion of the brand into a chain looks likely with other sites in cities across the UK currently being considered. Manchester looks likely to be the second Baby Cream location, with Leeds and Swansea also earmarked for future sites.

Baby Cream Liverpool will also mark the return of Cream to its home town, following its departure last year. Founder of Cream, James Barton, commented: “This is an exciting new phase for the Cream brand. Lyceum has a proven track record, responsible for the coolest bars in Liverpool and Baby Cream will reflect both companies’ values whilst injecting something new and fresh into the market.” Details: www.cream.co.uk