As an extension of its Vitality Programme, hotel firm Swissotel has launched a new concept, The Vitality Room, designed for guests to focus on their wellbeing.

Designed by Wallpaper magazine’s Composed team, who are responsible for the magazine’s interior shoots, the Vitality Room offers wellness features such as black-out blinds, dedicated space for exercise and relaxation, air purification system, lighting and scent options in the shower, a Vitality snack bar with fruits and superfoods, and circadian light features.

“Feeling vital is a prerequisite to enjoying quality of life, and one of the key pillars of the Swissotel experience,” said Lilian Roten, vice president of Swissotel Hotels & Resorts. “Our new Vitality Room, which seamlessly addresses many aspects of health and wellbeing, is literally the embodiment of our brand’s values.”

The rooms, which made their debut at Swissotel Zurich last week, also feature a clean, calm material palette, and the conventional hotel room layout has been reconfigured to optimise views and improve functionality.

A “Wellbeing Wall” gives guests a choice of three training modules in a compact space. It feature simple, self-explanatory equipment, as well as a cyber-trainer, to give guests the option of a workout within the privacy of their room.

“There is a growing desire on the part of travellers to view their accommodations not just as a place to stay, but as a place to reconnect, replenish and revitalise,” said Roten.