Socialising is an increasingly important aspect of the Gen Z workout experience, according to research commissioned by The Gym Group to understand this cohort’s attitudes to health and fitness.

More than 2,000 18 to 24-year-olds from around the UK were questioned for the survey, which was conducted via Focaldata’s in-house platform and took place in early August.

The survey found that 37 per cent of Gen Z view working out as a way to socialise and 42 per cent have formed new friendships while keeping fit.

Twenty three per cent of respondents listed socialising with friends as a core motivation for exercising and 27 per cent see exercise as a chance to meet new people and expand their social circles.

The research found a fitness savvy and engaged group: 46 per cent of respondents say they believe they have a good knowledge of physical fitness and exercise; 62 per cent exercise at least twice a week and 28 per cent work out more than three times a week. Only 3 per cent reported not exercising at all.

The Gym Group has seen average monthly member visits to its gyms up by 10 per cent in this age group when compared with 2023.

Will Orr, CEO, The Gym Group, comments: “We know how important gyms are to our Gen Z members and it’s great to see this research support this. Young people recognise the importance of keeping fit for their physical and mental wellbeing, demonstrating a high ‘Fitness IQ’, and so it makes sense that gyms are now a popular place for socialising.

“Our gyms not only help young people stay active and enjoy the benefits of exercise, but also offer a great space to meet with friends. The social value of gyms can be underestimated, but we know many of our members join us to feel part of a community, and for those in-person connections.

“This survey ultimately highlights the priority status awarded to health and wellbeing amongst Gen Z and our high value, low cost gyms offer an accessible and popular option.”

This cohort is also putting a growing emphasis on their health, with 53 per cent spending more on health and fitness-related memberships or apps than they did 12 months ago.

Outside monthly fixed costs, 22 per cent of respondents prioritise their disposable income on health and fitness the most, more than all other areas, including socialising with friends (18 per cent), streaming services (18 per cent), going to pubs or restaurants (16 per cent), and fashion and travel (13 per cent). Sixty four per cent spend up to £50 per month on fitness-related memberships and activities, while 22 per cent more than £50.

Almost half of respondents (47 per cent) said they had decreased their alcohol intake or stopping drinking entirely in the last six months. The main driver for reducing alcohol intake was linked to improving physical fitness (36 per cent), followed by general health concerns (22 per cent) and the influence of family or friends (12 per cent).

Will Orr is speaking at the all keynote HCM Summit on 24 October. You can book tickets now for this event taking place at the Queen Elizabeth II Centre in London.