A concept design for a "world-class" visitor centre at a Norwegian salmon farm has been unveiled by Danish exhibition design company Kvorning Design & Communication.

It's hoped that The Salmon Eye visitor centre at seafood company Eide Fjordbruk's fish farming site in Hardangerfjord, Norway, will draw attention to and increase dialogue about standards of aquaculture, encouraging innovation.

Should the project go forward following approval from the Norwegian Directorate of Fisheries, a 650sq m (2,132sq ft) active exhibition area will be developed within the 'fish-eye' design, with Norwegian event technology service provider Bright Group set to deliver the technological user experience inside.

The site is called Hågardsneset, and hosts natural conditions that Eide Fjordbruk says enable it to produce healthy salmon in a sustainable way.

Arriving at the centre by ferry, visitors will see an interactive model of the production facility, a projection surface made from a net suspended from ceiling to floor, on which thousands of salmon are swimming, and a "window" in the middle of the floor where they can look down into the sea.

Winding rampways and stairs take visitors up through the structure, and at several places, they can interact with projections on the walls and interactive displays.

The Salmon Eye has been designed to align with the nearby Folgefonnsenteret attraction in Rosendal, where information about the Hardangerfjord, the Folgefonna National Park and climate change is available in the visitor centre.

"Kvorning Design & Communication and Bright Group envision a spectacular design with natural shapes from the salmon's environment, that respects Eide Fjordbruk and is optimised for visitors to experience modern aquaculture in an interactive and sustainable way," said Hans Martin Eide of Eide Fjordbruk.