The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market
Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Capita Plc.
Moreton-in-Marsh, Gloucestershire
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
Stevenage Leisure Limited
Letchworth, Hertfordshire
star job
Highgate School
Highgate, North London
University of Bath
£19,209 - £20,092 + 10% shift allowance + benefits

The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market

Job opportunities
Outspoken Training
£12 per hour + holiday pay
location: Oxfordshire, United Kingdom
Capita Plc.
location: Moreton-in-Marsh, Gloucestershire, United Kingdom
Dauntsey's School
location: Devizes, Wiltshire, United Kingdom
more jobs

A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.

The Future of Wellness Survey surveyed 7,500 consumers in Brazil, China, Germany, the US and the UK during August 2020.

Authored by McKinsey’s Shaun Callaghan, Martin Losch, Anna Pione and Warren Teichner, the report identifies six main consumers wellness interest categories:

1. Better health

2. Better fitness 3. Better nutrition

4. Better appearance5. Better sleep

6. Better mindfulness

Better health was voted the most popular dimension and experienced the highest level of spending across products and services in all six countries. This can likely be attributed to the pandemic spreading a new sense of urgency about the importance of good health and wellbeing.

McKinsey expects this trend to continue as the emphasis on physical and mental health is going to last for a long time to come as a result of COVID-19.

Appearance was the second most popular spending category for every country – except Germany, which reported better fitness as most important after better health.

Findings also indicated that consumers expect to increase their purchases of both wellness products and services over the next year.

In particular, McKinsey is predicting a ‘greater shift towards services especially those (such as personal training, nutritionists and counselling) that emphasise physical and mental health’.

Major consumer growth trends in wellness

The paper highlighted six new consumer wellness-related growth trends:

1. Natural/clean productsStrong demand was found among consumers, especially in Brazil and China, for natural/clean products, ranging from skincare, supplements and cosmetics to subscription food services and sleep enhancers.

2. Demand for personalisation

All countries reported healthy demand for personalisation in wellness services and products, such as personalised supplement subscriptions or personalised advice for sleep, fitness or nutrition based on data from wearables.

3. Shift to digitalThe pandemic has rapidly catalysed the shift to digital as more people seek to get their wellness fix without leaving their homes. McKinsey found that consumers in China reported the highest level of online spending for wellness products and services, followed by Japan, then Europe, the US and Brazil. Nevertheless, responses suggest that specific product categories such as fortified foods, multivitamins and skincare will still be predominately sold through in-person stores.

4. Influencers

The report labels influencers as a key part of the wellness market and findings showed that in the US, Germany, UK and Japan, 10 to 15 per cent of consumers say they follow social-media influencers and that they’ve already made a purchase based on an influencer’s recommendation. Furthermore, a much larger percentage say they definitely or probably will consider doing so in future.

5. The rise of servicesThe survey also highlighted a growing interest in services – including personal trainers, nutritionists and counselling services – that address physical and mental health needs. McKinsey sees services as a complementary facet of the wellness sector and stated that products will still remain a crucial part of the segment as they’re responsible for 70 per cent of self-reported consumer wellness spending globally.

6. Blurring category lines

Researchers drew on Lulu Lemon to highlight the new trend of companies offering a selection of services across the health and wellness categories and channels. The company recently acquired Mirror to supplement its clothing brand with a digital offering, alongside initiatives involving nutrition, mindfulness and in-person fitness offerings and classes.

Overall, McKinsey suggests the wellness market is set to continue experiencing continued growth and demand but advises both new and existing companies in the sector to think critically about strategies to engage consumers and continue to innovate to stand out from the crowd.

To read the whole report and access guidance from McKinsey about how to strategise in the wellness market, click here.

Sign up for FREE ezines & magazines
A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.

More News

1 - 15 of 43,663
25 May 2022
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More
23 May 2022
A new physical activity programme called Big Sister has been launched in the UK to help girls embrace activity during puberty and reduce the rising ... More
21 May 2022
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as an example of best practice for public–private partnership collaboration (PPP). ... More
19 May 2022
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its first product, the Ness Rewards app, with longer-term plans ... More
19 May 2022
Following a history of supporting US military and service members, F45 has announced a new initiative called F45 After, which offers US military personnel exclusive ... More
19 May 2022
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located ... More
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
Fitness On Demand
Fitness On Demand
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
10 May 2022
Sport England and UK Active have signed a five-year partnership agreement which will see the two organisations tackle inequalities within the sport and physical activity ... More
10 May 2022
Planet Fitness is offering high-school students free access to any of its 2,200 locations in the US and Canada from 16 May to 31 August. ... More
1 - 15 of 43,663
Les Mills International
Les Mills International