The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities

Two thirds of UK children are ‘insufficiently active’

More than two thirds of children in Britain fall below recommended levels of fitness for their age group, according to a study published today (22 April).

Research by youth activity provider Fit For Sport, comprising 10,000 primary-school aged children, found that 67 per cent were unable to reach targets in jumping, running and throwing. Meanwhile, 24 per cent fell significantly below recommended levels, indicating that fitness is a cause for concern.

The findings of the Challenging Children’s Inactivity report should serve as a wake-up call for parents, warned Fit For Sport CEO and founder Dean Horridge, who said many place too much emphasis on their child’s academic performance and not enough on their activity levels.

“This is a clear call to action,” said Horridge. “Physical inactivity is a ticking time bomb for the UK’s health and both parents and schools must make sure children are spending enough time being active to improve their fitness and health levels now, and set them off on a journey to an active life.”

The UK is currently in the grip of an inactivity epidemic and the latest findings indicate that much more must be done to reverse this trend. Chief Medical Officer guidelines recommend that children spend 60 minutes a day being physically active, yet only 21 per cent of boys and 16 per cent of girls achieve this.

In his foreword to today’s report, ukactive CEO David Stalker notes that youth activity levels are continuing to decline, indicating that more needs to be done by organisations, parents and teachers to reverse the trend.

“Previous research suggests that the average 10-year-old in 1998 could beat 95% of youngsters in 2008 in running tests, and further statistics show that children’s activity levels are continuing to fall,” writes Stalker, whose organisation recently renewed its efforts to support youth activity providers.

“Inactivity is the fourth largest cause of disease and disability, and directly contributes to one in every six deaths in the UK. As well as protecting against these dangers, being physically active every day is vital for the healthy growth and development of school-age children.”

Following today’s report, Fit For Sport has created a free online portal where parents can complete the Activity Challenge with their own children and log on to submit scores and compare children’s results with the recommended levels. To view the portal, click here.

Sign up for FREE ezines, news alerts & magazines
Related news

Fit for Sport draws on Looney Tunes to get kids active

17 Mar 2015
Bugs Bunny, Daffy Duck and the entire Looney Tunes gang could soon be putting UK ...

Power Rangers and Fit For Sport team up to get kids moving

23 Oct 2014
The Power Rangers are following in the footsteps of Peppa Pig, as the team of ...

Fit For Sport strengthens team to foster growth

22 Oct 2014
Children's activity and sport provider Fit For Sport has strengthened its management team with two ...
More than two thirds of children in Britain fall below recommended levels of fitness for their age group, according to a study published today (22 April).
SAR,HAF,FIT,IND,RES,PUB
635793_887179.jpg

More News

1 - 15 of 69,578
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but ... More
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. Built on the Speedflex training ... More
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June. Located 30 minutes from ... More
01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.

The €800 ... More

01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will ... More
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a significantly reduced risk of major cardiovascular events, including heart attacks ... More
29 May 2026

Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More

28 May 2026
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations ... More
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world ... More
28 May 2026

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More

28 May 2026
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native ... More
1 - 15 of 69,578
The Leisure Media Company Ltd
The Leisure Media Company Ltd